Ah yes, that old Mac example is a classic! Intuitive... to whom, exactly? Would have loved to have picked the brain of the person who came up with that particular idea...

Mac were so interesting because they weren't really "easier," but they were being promoted by Mac users who seemed to be part of a "cult of user smugness." Interestingly enough, Apple/Macs didn't actually become a big deal until after that attitude went away...

Things that make you go "hmmmm...."