Welcome my dear friends. The scale of the modern advertising industry is amazing. Manufacturers and suppliers regularly allocate huge funds for various market research and promotion of their products. Naturally, the advertising budget with the right approach pays off several times, but who has the benefit? Of course it is the manufacturers and advertising agencies. But if you delve into the essence of this issue, it becomes clear that all marketing is essentially based on personal data and behavioral factors of users. Every day our behavior in the global network is observed by various advertising services, they remember our habits and schedule of visits to various resources. Other specially trained algorithms regularly collect information about us from social networks, combining all the data we have posted on our pages into databases of which constitute a psychological portrait of the consumer. In the future, these databases can be resold to anyone. Information about us is used without our consent and a lot of money is made. As a result, marketers receive their fees, manufacturers of goods receive their customers, and we get endlessly haunting advertising. This scheme is not fair to the user.
But Europe has created a Common data protection Regulation (GDPR), which will come into force on may 25, 2018. This regulation protects the personal data of the user and greatly complicates the previous actions of marketers to collect information on the network. European users now have the right to request confirmation of the processing of their data, the place and purpose of processing, the categories of personal data processed, which third parties personal data are disclosed, the period during which the data will be processed, as well as to specify the source of personal data received by the organization and to demand their correction. Moreover, the user has the right to request the termination of the processing of his data. The GDPR also provides for the right to be forgotten (right to erasure, right to be forgotten), which allows Europeans to delete their personal data on request in order to avoid their dissemination or transfer to third parties.
Thus, the processing of personal information becomes a very acute issue and compliance with the new requirements will be checked by regulatory authorities with the right to impose penalties on the organization that violated these requirements.
For example, if you are a news service, before deleting data, check and make sure that such deletion will not affect the freedom of speech and the right of access to information guaranteed to Europeans by article 11 of the European Union Charter of human rights.
The Liberty platform is able to solve these difficulties. Liberty is a decentralized advertising platform for data management based on blockchain technology. Liberdy will reward its users for the personal data provided, which will then be used by advertising agencies.
All data obtained are classified using artificial intelligence. Blockchain allows you to provide reliable storage. Internal transactions will be carried out using LIB tokens, which will be the currency of the platform. Advertising agencies will acquire the information they need for LIB tokens.
Technically Liberdy consists of several modules:
The user module is responsible for collecting information received from users and storing it securely.
The data module is responsible for aggregating all the data received, analyzing them and creating appropriate user profiles that will be used by advertisers in the future.
DMP data processing module, advertisers can access it through the management console to run targeted marketing campaigns.
The user will interact with the platform via the Liberty mobile app, the same app will act as a crypto-wallet for LIB tokens. Every time an advertising Agency makes a purchase of personal data, in accordance with the smart contract, LIB tokens come to YOUR account. Moreover, with this token you will be able to pay for purchases of real goods from Liberty partner brands.
In fact, the platform Liberdy becomes a technological and reliable intermediary between users and the advertising industry in the nature of its activities in need of huge amounts of personal information. Organizations that are in one way or another faced with the need to process personal data, Liberty helps to comply with the rules of the new upcoming set of rules of the GDPR, and the owners of these personal data gives the opportunity to earn on the provision of these data. Thus, the user receives income for the data that are already in his social network accounts in General access, and companies — processors of personal data helps to avoid multi-million fines.
You do not need to be a major expert to understand that the services of Liberty will be in high demand, as this platform will avoid possible problems with European legislation, which promise impressive fines.
The Liberty platform will be launched in may 2018.
About ico
Token: LIB
Platform : Ethereum
Standard: ERC 20
Quantity: 300,000,000 LIB
Price: 1 LIB = 0.1 USD
Payment:
ETH
Soft cap: $ 5,000,000
Hard cap: 30,000,000 USD
More info:
https://liberdy.io/
https://www.facebook.com/liberdy.io/
https://twitter.com/Liberdy_
https://t.me/liberdy
https://www.reddit.com/r/LIBERDY/
https://medium.com/@liberdy/its-time-to-reclaim-your-data-85a1775abe73
Author: https://bitcointalk.org/index.php?action=profile;u=1725951
0x295aca7dda69533ca78410da4fcc5ee2bafd1545