Welcome my dear subscribers. Today I will tell you about an interesting project.One of the largest markets in the world is the food market. Often people spend up to 50% of their income on the consumer basket. In recent years, there has been a tendency to increase the number of purchases made through the Internet. According to forecasts, in the next few years the online trading market will grow several times, reaching $ 290 billion! This segment is the target for the INS project.
INS Ecosystem is the world's first decentralized blockchain platform that connects consumers and product manufacturers directly, excluding intermediaries. Manufacturers that have joined INS can place their products for sale inside the platform, conduct advertising campaigns, implement loyalty programs, and receive feedback from consumers. The system allows consumers to order products and provides the process of its implementation.
As is usually the case, Russian developers made the video in English and did not translate it into their native language. We look, enjoy a pleasant English speech:
What are the problems in the market?
Despite the large growth and long-established methods, the market of goods of daily demand has 2 serious problems: the inefficiency of marketing campaigns and the pressure of large retail networks.
Retail networks are a set of retail trade enterprises under common ownership and control (centralized) and selling goods of a similar range. The most striking examples are: Auchan, Tape, Intersection, and in my city - a Magnet.
Retail chains control the lion's share of the market and this has an impact on buyers. They can dictate to manufacturers what products should be produced, how to pack them, how to sell. The most important thing is how much this product will cost. Sometimes margins are several thousand percent, some madness.
Existing Marketing campaigns are considered outdated, expensive and inefficient. Manufacturers are forced to spend up to 17% of sales revenue on trade marketing. This item of manufacturers ' expenses, directed not at consumers, but at wholesale distributors and retail chains, continues to grow steadily. Each year, more than $ 50 billion. The US spent on trade marketing is spent inefficiently and has no impact on the end customer.
The INS https://ins.world/ team sets an ambitious goal-to radically change the industry of goods of daily demand thanks to extensive knowledge and experience, with the support of the world's largest manufacturers.
INS https://ins.world/ is creating an ecosystem that will be the first global decentralized marketplace where producers compete for consumers, excluding intermediaries. Buyers will receive products at a low and transparent price, and sellers will significantly save their marketing budget. "The wolves are fed and rabbits a"
Manufacturers of goods publish information about their products and provide delivery to special "fulfillment centers". Workers fulfillment centers receive merchandise, accept orders and give them to couriers, which deliver. Consumers choose the goods, specify the details of the order and delivery. Payment can be made in the usual, Fiat funds (rubles, dollars) and cryptocurrency. Depending on the chosen payment method, there may be various bonuses and discounts. When ordering will have the opportunity to select products based on various user-friendly filters, for example "discount", "sugar", "local manufacturer".
To store data about products discusses the various decentralized technologies, such as Storj or IPFS. Specially designed smart contracts will provide the convenience of shopping transactions and the blockchain technology adds reliability and transparency into the ecosystem INS.
ICO
The project managed to raise a lot of hype around itself, largely due to the competent and thoughtful advertising. The community was received positively by the INS, which is reflected in the figures. Their telegram group has about 14,000 people, and during the start of sales, on December 4, the softcap was reached in just 60 seconds! At the moment, the pace has slightly decreased, but already sold more than 60% of all available for ICO tokens, and there are more than two weeks ahead. In total, the crowdsale collected more than $ 17 million and at this rate there is a chance to reach the hardcap by the end of December.
Details ICO:
Ticker : INS
Token type: Erc20
Hardcap: 60 000 ETH
Softcap: 20 000 ETH
The price of the token on the ICO: 1 INS = 0.0033 ETH
Min/max purchase: 0.1 ETH/no
Total tokens: 50 000 000
Available for sale: 60%
Bonuses: up to 25%
Payment: BTC, ETH, LTC, DASH, USD
Project website: INS.WORLD
For more information, please click on the links below :
Website : https://ins.world/
Whitepaper : https://ins.world/INS-ICO-Whitepaper.pdf
bitcointalk: https://bitcointalk.org/index.php?topic=2208591.0
telegram: https://t.me/ins_ecosystem
twitter: https://twitter.com/ins_ecosystem
facebook: https://www.facebook.com/ins.ecosystem/
Author: https://bitcointalk.org/index.php?action=profile;u=1725951
0x295aca7dda69533ca78410da4fcc5ee2bafd1545
