Welcome my dear friends. Today is a day off, which means I have prepared a lot of interesting projects for you.The modern economy is inextricably linked with advertising. And to promote their products manufacturers use the latest technology, including the Internet. The worldwide network helps to gather information about potential customers and accurately target offers. At the same time, however, there are problems with the security of personal data collected and advertising campaigns conducted on the Internet.NOIZ blockchain project, based on the use of artificial intelligence, is going to bring the advertising business to a new level with the simultaneous increase in the efficiency and security of the campaigns. Its goal is to unite advertisers, advertising consumers and publishers into a single network that will solve the problem with digital advertising. The basis of the network will serve as a decentralized advertising server.
Advantages of using the technology
Using NOIZ advertising platform allows you to get the following benefits:
Advertisers get a tool to counter fraudulent actions associated with clicks on ads. The project allows you to organize a dynamic dialogue for direct communication between the client and the advertiser. Consumers of advertising will receive additional incentives to facilitate the conversion of visitors into customers.
Ensuring transparency of advertising campaigns. Using a platform based on blockchain technology allows you to accurately identify advertisers and publishers. Blockchain gives you the opportunity to check the history of publications, thereby insuring against fraudulent actions throughout the transaction chain.
Protection of personal data. The NOIZ project enables advertisers and publishers of advertising to collect and distribute consumer data using blockchain. On the other hand, advertising consumers can control what personal information is collected and accumulated by advertisers.
Increasing responsibility for the advertising model on the part of consumers. The platform allows advertising consumers to make their own evaluation of advertisers and publishers. This will make it possible to identify those companies that will receive a low rating in order to exclude them from the network to improve the overall quality of the latter.
Social activities within the advertising network. NOIZ enables large advertisers and publishers to participate in social impact events, spending part of their advertising budgets.
The use of blockchain
Currently, the world wide web is a big problem to identify bots that simulate user activity, increasing the cost of advertising campaigns and distorting information about consumers.In the traditional scheme, confidential information is collected to identify bots, which, on the one hand, helps to reveal fraudulent schemes, but on the other – represents a danger from the point of its illegal use.The project NOIZ offers to make use of the blockchain on the basis of HyperLeger. This network is open source and is already being used by large corporations. It will allow you to store more personal data and interact with them intensively to guarantee the safety of information.
About Team
ICO NOIZ
Initially, the placement of the same tokens is carried out in order to attract financial resources for the further development of the ecosystem. It is planned to sell 300 million units at the price of 25 cents each. The planned soft-cap – 15 thousand esters, hardcap-60 thousand ethers.The project is developed by a team of advertising market professionals who are specialists in specific areas, including artificial intelligence and blockchain. Other additional information about them on the official website is not provided.
Summary
The purpose of the project is clear and interesting. If you implement just laid in NOIZ potential advantages will receive as consumers of advertising, and advertisers. However, the project does not currently have a working prototype of an application that could be used to evaluate its effectiveness and capabilities. Therefore, at the moment it is not possible to make an objective assessment of the possibility of investing in the acquisition of NOIZ.
Additional reference:
Website: https://noizchain.com/
Whitepaper: https://drive.google.com/file/d/1gmQFeC50AehJbLRAKsTxG482kSGIQOWC/view
Telegram: https://t.me/noizchainenglish
Facebook: https://www.facebook.com/NOIZchain
Author: https://bitcointalk.org/index.php?action=profile;u=1725951
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