Welcome my dear friends. Today I will tell you about a very interesting project.The Internet has long been a part of our lives, with its massive spread, privacy and data protection are at risk.
No wonder once Deputy defense Minister William Linn said:"in the XXI century, bits and bytes can be as dangerous as bullets and bombs." Illegal data collection can cause irreparable damage not only in the military but also in the commercial and even personal spheres. Now confidentiality is a vague concept, and sometimes very far from the real state of Affairs. Whether or not we are happy with this, our privacy is not solely up to us. All information transmitted by us on the Internet or even viewed, can be tracked by providers, government agencies, even if you surf the Internet through a VPN - it does not guarantee complete privacy.
In addition, the data market is an area that is in great demand. Commercial entities are willing to pay millions of dollars to obtain reliable data to use for targeted advertising. All of this motivates "data hunters" to more advanced ways of tracking everyday information.
Even at the local level, the collection of information often goes beyond law and morality. Sales of car databases, identification documents, police databases in the darknet has no boundaries. What can we say about small commercial companies that hunt for information in search of profit.How many known cases when on the scene of an accident with unknown consequences, the first coming not the paramedics, and representatives of the paid funeral services?!..Who sells information and how it is beyond the scope of morality? Passing by "onlookers", employees of medical services, dispatchers? All this is secondary. In the 21st century, information is the second oil.
Is compromise possible?
Whether we like it or not, we share daily personal data. Any personal information is valuable for both large and small companies, primarily in the production of goods and services. Now this information is collected without our consent, often we do not know how much information is collected about us and how much is sold. According to some data, sales of consumer information reach at least $ 250 billion per year, while carriers of these data do not receive a penny.
The only question is: will we be paid to provide certain information or will these funds be received by data collection intermediaries?!
Decision
Now there is a ready - made working product-a web platform for marketing research Opiria, used by the world's giants (Mercedes-Benz, Volkswagen, General Motors, Nissan, Intel and many others) to obtain information about consumer demand and the desired requirements of customers. Opiria provides a direct link that allows direct data collection. This is a kind of monetization of information, users use the mobile application and share the requested information (feedback, wishes ..) directly with the customer of data collection, for which they receive payment. Moreover, the method of interaction can be both short-term (mobile survey-several review questions on the topic of interest) and longer (mobile diary-tracking of consumer experience for some time, sufficient for the user to determine all the shortcomings and advantages of a certain product or service)
Opiria and PDATA intend to create a huge decentralized market for the purchase and sale of data, completely eliminating intermediaries from the company - consumer/customer chain. The market will be transparent and reliable, which is important for major market players. This will be achieved through the introduction of blockchain technology. And the removal of intermediaries will minimize costs for companies, and at the same time encourage users to provide the requested information.
How will the value of personal data be measured?
The value of personal information will be measured in PDATA tokens. No fixed payment will be offered. In each case, payment will be made depending on the amount of information provided, its value, relevance, level of confidentiality.
Who will the information be available to?
Users will personally control their personal data, and will decide who to provide their data. It is important to note that users can sell personal data directly to different companies many times. No intermediaries can intercept their information and then resell it. The user-the sole owner of their data and how to dispose of them - it's up to him. Everyone will know what information, to whom and for how much sold.
An important principle of the platform will be to respect the privacy of users through compliance with data protection regulations.
What are the benefits of companies?
Companies get direct access to a reliable and verified database provided directly from the data carrier, this ensures the accuracy and relevance of the data. In addition, bypassing intermediaries, companies get rid of unnecessary costs.
Thus, Opiria & PDATA will become a link between consumers and companies from all over the world and will be able to become a leader in the decentralized market of personal data. And users, in turn, will be able to receive passive income by converting their personal data into PDATA tokens, and later into Fiat. With the blockchain technology, the transparency of calculations, reliability and security of the information provided will be guaranteed, which is so valuable now and important.
More info:
https://www.opiria.io/
https://www.opiria.io/wp-content/uploads/2018/01/PDATA%20White%20Paper%2020180118.pdf
https://t.me/PDATAtoken
Author: https://bitcointalk.org/index.php?action=profile;u=1725951
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