On this beautiful spring evening, I want to tell you about a very interesting project.At the same time unique and quite successful.This project is managed by a confident and highly qualified team.The success of this project can be no doubt.But more to pull will not and will tell you. NOIZ intends to create a new ecosystem in the world of advertising based on blockchain using artificial intelligence, bringing together advertisers, publishers and ordinary consumers. The NOIZ network will help to succeed in the social responsibility campaigns recognized by the United Nations (SDGs)3 as the main challenge for companies in the future. NOIZ knows how to solve these problems with digital advertising through the presence of experienced advertising professionals from leading companies in the world of advertising Dents and Ogilvy. NOIZ is convinced that a decentralized advertising server that allows the community to become the driving force of the advertising ecosystem will be the only way to create a reliable advertising model for real participation today and in the long term.
NOIZ intends to create a new ecosystem in the world of advertising based on blockchain using artificial intelligence, bringing together advertisers, publishers and ordinary consumers. The NOIZ network will help to succeed in the social responsibility campaigns recognized by the UN (Sgs)3 as the main challenge for companies in the future. NOIZ knows how to solve these problems with digital advertising through the presence of experienced advertising professionals from leading companies in the world of advertising Dents and Ogilvy. NOIZ is convinced that a decentralized advertising server that allows the community to become the driving force of the advertising ecosystem will be the only way to create a reliable advertising model for real participation today and in the long term.
Digital media is estimated at $ 237 billion this year, or 40% of the total advertising market. This figure is expected to reach $ 291 billion and 50% of the advertising market in 2020. But not everything is so rosy in the world of advertising. Advertisers spent about $ 16.4 billion in 2017 on all sorts of ad fraud. Yes, that's how much those bots eat. This year, this figure will reach $ 19 billion and reach $ 22 billion in 2020. In addition, large sites such as Google and Facebook can ban entire industries, such as ICO, but still miss a huge amount of fraudulent/plagiarism ads on their platforms, damaging the brand and reputation of advertisers.
Solve problems
NOIZ is a decentralized network of cognitive advertising exchange using AI and blockchain for:
- Fight click fraud (for advertisers)
The principle of incentive: NOIZ uses two methods to increase interaction with customers. First, create a dynamic conversation dialog so that customers can interact directly with advertisers. Second, it is offering incentives to customers to encourage direct conversions or sales. - Data leakage prevention (for consumers and publishers).
NOIZ allows advertisers and publishers to accurately and honestly collect and share consumer data through the blockchain, giving consumers the ability to control what personal information they are willing to provide to advertisers and publishers. - Ensure transparency of digital advertising (for advertisers and publishers)
NOIZ facilitates a peer-to-peer advertising network where advertisers and publishers know who they're dealing with. They can check the publication history and investigate any possible way for fraud in all transactions. All information is recorded in the blockchain.
- Bring responsibility for corporate social responsibility activities (for advertisers and consumers)
NOIZ will also allow advertisers to automatically participate in the activities of OCB (organization of social impact) and to donate a percentage of their advertising budgets to campaigns OSV, while the consumer community provides beneficiaries - organizations of the social impact their access to participate in activities in the field of WWS. - Community empowerment and increased responsibility for the advertising model (for consumers).
NOIZ platform will allow consumers to generate consensus for advertisers, publishers and organizations social influence or act against them, therefore, to prevent advertisers, publishers and social organisations with a low rating to use the network NOIZ.
NIKOLA cognitive bot
NOIZ uses cognitive bot called NIKOLA to initiate a dialog of the dialogs in each ad. NIKOLA is equipped with NLP, the more consumers are treated with NIKOLA NIKOLA the more intelligent it becomes, therefore, the term "cognitive". It can also work with multiple languages using free-style text or voice messages. NIKOLA will strive to achieve the goal of increasing the conversion rate of digital ads. It will also encourage consumers to engage in advertising by providing them [consumers] rewards in tokens each time they [consumers] interact with ads. NIKOLA also may classify consumer responses - their participation in the system-level Intent and pass the tokens through the platform NOIZ.
Problem. Today, ad networks record user activity and then analyze their actions, trying to calculate bots. A lot of confidential information is collected, which is usually stored on the company's servers. On the one hand, this information could serve the entire digital community to find ways to calculate the work of scammers, on the other hand, there is a risk to disclose confidential information. So NOIZ is planning to use blockchain-based technology HyperLedger. This network is open source and is already used by more than 200 different large companies, including IBM monsters. HyperLedger technology allows you to store terabytes of information, in contrast to other blockchains that makes the interaction very intense.
A few words about ICO
The NOIZ ecosystem will have 1 token, the NOIZ token.
In total, 300 million NOIZ tokens will be sold, at $ 0.25 per token.
180 000 000 (60%) NOIZ tokens will be distributed during the main token sale.
6 000 000 (2%) NOIZ will be distributed through airdrop to the first participants of the community.
24 000 000 NOIZ (8%) are reserved for advisors and 30 000 000 (10%) NOIZ are reserved for charities participating in the platform.
60 000 000 NOIZ (20%) will be distributed among the founders.
The purpose NOIZ - softcap 15,000 ETH and hardcap 60 000 ETH.
It consists of professionals of the advertising market with a significant division into spheres, here and artificial intelligence, and the blockchain and all that is connected with the world of advertising.
More info:
Website: https://noizchain.com/
Whitepaper: https://drive.google.com/file/d/1gmQFeC50AehJbLRAKsTxG482kSGIQOWC/view
Telegram: https://t.me/noizchainenglish
Facebook: https://www.facebook.com/NOIZchain
Author: https://bitcointalk.org/index.php?action=profile;u=1725951