First thing is to find and signal support for the proposal. ie. vote on the proposal, talk to other people about it.

When it is clear that there is substantial support/demand for a rebrand, then we can start looking into a real rebrand. That will mean someone (or some small team) has to take the initiative, and will likely have to spend some up front costs, before making a DHF proposal for the actual rebrand. That's a very simplified version of how it might work. It will likely need buy in from those who currently have good relationships with exchanges, because that's where a lot of the work will be.

For now, I'm just trying to raise awareness and prevalence of the issue. Marketing is unfortunately not my skillset.