Do your own research.

Isn't this idea part of the problem? The people who fall for scams like Hex and BitConnect usually do not have the technical background to be able to distinguish scams from legitimate projects. It's difficult enough for those who do have the technical background within this space.

Scams like Hex and BitConnect work by appealing to abstract ideas and values, while making no or minimal effort to demonstrate the technical details or provide a realistic business model. In fact they intentionally choose unrealistic business models to weed out those who would be able to recognize their scam, thus avoiding wasted time.