I believe Hive being unique needs unique strategies to fund promotion. Did anybody considered idea to change entire model of marketing fund to delegating HP to help building communities? In that way we'd remove conversions, have KPIs on the table and community leaders would be rewarded with APR as HP. In that case some part of HIVE from DHF would have to be powered-up, and then decision process behind delegation could be similiar as Hive Fest round-table arrangements.