Provide template for post-labor economy system
Disrupt business model of digital economy
Empower people in digital environment
Create a templete for a network states
Secure funcional Internet in the age of dead internet theory coming live

I mean, it should be given a lot of thought and conceptual framework. Hive needs high level narratives and not one, but many. And marketing should be niche-targeted, because Hive is not one thing, but instead of target some narratives with dwell in abstraction as you mentioned. In other words, as much Hive is unique in needs uniquely tailored marketing strategy. I would be happy to join discussion, I believe I might have some ideas behind this rather general thoughts.