This post is purely from the strategic point of view, it doesn't propose any detailed ways to achieve goals, it simply highlights certain dynamics observed by the author. I write this post inspired by a recent post by 
In my opinion this sort of marketing campaign is not in the Hive DNA, people paying any attention to celebrities are most probably not our target. Getting new users or investors in this way is unlikely IMO, however it can greatly increase Hive brand recognition, and that should be our focus in developed world right now. Celebrities? Possibly, but only relevant people, chosen very carefully. At some time in the future broad public will understand the need for decentralized social media. It takes 7times for brand to be interacted with to stay in the mind. It should be achieved already when people finally get Web 3.0
How do we get there? We should spend considerable amount of funds to marketing stunts to make Hive brand visible. Hive logo hot air balloon over major city, F1 adds, billboard campaign, Hive stickers. No explanation, just logo. Make them curious. A lot of Hive funds should be spend there, majority actually. Meanwhile we are sitting in the bunker, cautiously rationing funds for key developments mostly. You do not grow in the bunker.
Don't get me wrong, these are very important to make us ready, and I would take single penny from our devoted devs. However this is not enough.
Yes, this is the way community decide. Yes, it's very seldom somebody brings any actual marketing proposal. Do I do anything by myself to change this situation and acquire the right to rant? Yes I do, in the passed year I singlehandedly printed more than a 1000 Hive magnets, which are promoting our ecosystem in my city. Bottom-up guerilla street marketing is absolutely in Hive DNA in my opinion. There are also others working along this line like 
And this is just a strategy for a develop countries. Highly competitive, high expectations, saturated environment. People either don't care for the free media or doubt this is possible. Those who will get there most likely won't be satisfied with earnings and/or user experience. Until... Until they will get this is the way of the future. We can wait.
We can wait, or we can focus on developing nations already visible on Hive. Vietnam, Venezuela, Indonesia, Nigeria, Brazil and many others seem to be perfect place for the movement to start. With the support from the outside and targeted marketing effort we could achieve critical mass in just one of this countries. This would be enough for Hive to explode and change lives of many.
These are possible lines of action I can see promising for Hive.
Just a bunch of thoughts. What are yours? Cheers!
