Cappasity ICO - Should you invest?

Cappasity ArtToken - 3D content marketplace

Phase 2 token sale and airdrop

What is Cappasity?
Cappasity offers a platform to create, rent and sell 3D content leveraging a decentralized infrastructure through blockchain technology. With this platform, businesses can quickly develop and use 3D content for their digital needs or further development (for gaming or other AR/VR applications).

CAPP tokens are issued as digital payment vehicle to facilitate transactions on the platform. The platform is already live (further development is on-going) - you can access it on www.cappasity.com. Cappasity's iOS app for iPhone and iPad is already available and it will soon be launched for Android as well.

The marketplace will offer AR/VR/3D content such as 3D models, views, holograms and 360-degree view videos and supports importing models in various popular formats. It also offers AR/VR/3D apps for content creation that target developers, content makers in entertainment, business and also for 3D printing applications. There is a upvote system for ranking content and its authors as well to ensure that quality content is pushed to consumers.

What makes it attractive?

Market size: The AR/VR technologies market is estimated to be over $5.2 BN and is expected to grow 100% annually for the next 5 years, according to a report from GrowthEnabler (UK). This matches with the projections in the Cappasity whitepaper that shows a market size of $11.4 BN in 2017 and estimated to be $215 BN in 2021

Potential: Over a billion mobile phones are already capable of running AR content. Almost all tech companies including Google, Facebook, Apple, Samsung, IBM are investing in these technologies so the potential for Cappasity is huge. The technology is being used for digital immersive marketing, gaming as well as AR/VR headsets which continue to evolve. Real estate companies are already using VR to provide an immersive experience to the clients without an agent with 3D tours

Strong business case: Hardware represents ~50% of the market - however, in the digital age, content is king and lack of quality content is a big concern in the industry. Here is where, Cappasity platform shines - it is overcoming barriers to content creation by providing content creators a platform to monetize their content in a transparent manner and ensure it is protected from infringement

Team: Cappasity was founded in 2013 by a team of professionals with a strong background in 3D technologies with over 15 years of experience - the company today offers a platform with more than 1 million views of 3D content monthly. In late December 2017, the platform started accepting CAPP tokens on its services

Kosta Popov, Founder & CEO has been recognized as one of the top innovators of 2016 by Intel Software

Advisors: Advisory team includes 11 key people including Henry Ines, Partner at DraperDragon Fund (San Francisco); Jeff Smith from Tech Futures Group; Anders Larsson, VP and Head of Network Products at Ericsson; Joakim Holmer, co-founder of LiveTourLAB; Leo Batalov, Partner at DLA Piper; Jonathan Millet, CEO of NewsBTC; Jayanand Sagar, CTO at NewsBTC; Frank Holz, Director of The Board Gawooni; Jim Theberge, Director / Head of product strategy at Verizon and Yu Cao, Startup explorer at LVMH - overall a strong team of technology entrepreneurs

Rating system: Upvotes based content and author rating system to push high quality content

Roadmap: Cappasity has an ambitious roadmap for 2018 with plans to introduce free 3D mobile capturing SDK, smart contract empowered marketplace, decentralized AR/VR/3D content storage. Next year, the Cappasity platform will be a fully functional decentralized marketplace for AR/VR/3D apps and will launch additional features including 3D capturing for drones

Mobile 3D shooting: With the mobile apps in place already, Cappasity is looking to add a feature to allow users to perform 3D shooting with their phones using their software (which is currently geared towards business clients but will soon open up to a wider customer base) - it will offer some advanced functions that can be purchased by consumers using CAPPs

Chinese Market: Cappasity platform has launched on Alibaba Cloud in China earlier this year to target the Chinese market

Partnerships: It has also recently collaborated with NVIDIA to optimize its technological solution for 3D view and 3D hologram creation. Each month, the Cappasity platform serves more than 1M views of 3D content. Cappasity is being actively used by various luxury brands. Some notable examples are - Jazmin Chebar and Claris Virot. The Cappasity platform will be utilized by 30 US educational institutions in 2018

3D/VR/AR shopping: The Cappasity ecosystem has grown stronger in 2018 with thousands of developers supporting the production pipeline by producing thousands of 3D images. It is negotiating with many online retailers to enable them to offer high quality 3D images quickly at a reasonable cost

Ranking: The company is ranked 610 out of 100,000 most active companies in the world - For a comparison, Amazon is at 326, Oculus is at 559, TenX is 1636 and so on. More importantly, it is in the 7th place among the top AR companies in the world and 9th place in Top VR companies in the world

Closing Thoughts
This is definitely among the best ICOs I have invested in so far (phase 1) - the market potential is huge, the team is hitting all the right targets as per its roadmap with some really interesting partnerships along the way. I prefer to invest in companies that have a strong long-term potential and this is definitely one of them to hold on to. I will be investing more in phase 2

Crowdsale & Airdrop Details:
First of all, I highly recommend you read through the whitepaper or at least the 1 pager on the Cappasity website - it is quite impressive and there are a lot more details than I can talk about here. You can participate in the crowdsale that offers a 10% bonus and several additional bonuses each month until August for simply holding the tokens in your wallet: You may use the following affiliate link to participate: https://go.artoken.io/wx1go

You can fund the ICO using either ETH or BTC. The phase 2 will have a hard cap of $20 MN with a token price of $0.15 (or a higher market price). The pre-sale is currently live and runs from Feb 22 - Mar 22

Happy investing!