Sometimes it is more attractive to have something more expensive. Like in the joke:
A rich Russian snob walks in Moscow with a new luxury wristwatch. Meets with a friend who asks:
How much did you buy this watch for?
It was two thousand dollars at the GUM store.
You were crazy, you could have got this in Paris for $4,000!
RE: Low prices and Sales Volume, High prices and Profit Margin; Which Business Concept is better for Business?