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Sometimes it is more attractive to have something more expensive. Like in the joke:
A rich Russian snob walks in Moscow with a new luxury wristwatch. Meets with a friend who asks:
- How much did you buy this watch for?
- It was two thousand dollars at the GUM store.
- You were crazy, you could have got this in Paris for $4,000!
RE: Low prices and Sales Volume, High prices and Profit Margin; Which Business Concept is better for Business?