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I think you're right. Giving something a name makes it more powerful, and makes us feel it stronger. Despite that, I can't help but name it sometimes 😂 Because it's cold!!!
Interesting that maybe the winter storm hit the States harder than your area? My friends in Indiana said 30 cm of snow and -20 C weather there.
RE: Does Saying ‘It’s Cold’ Make It Feel Colder?「寒い」と言うとさらに寒くなる? [English and Japanese]