R.Balki is one of the leading ad film makers in India who is a self confessed Ilaiyaraaja fan. After he quit the ad industry and ventured into making movies his primary motive was to recycle old Ilaiyaraaja classics by the Maestro himself and ended up getting completely modern versions of the classics with intricate orchestrations that bear no resemblance to the originals.
During his early years he successfully persuaded to Maestro to lend his composition to the Idea Cellular jingle from the 1983 movie 'Pallavi Anu Pallavi' which incidentally was the debut of India's most celebrated film director Mani Ratnam.
Idea Cellular Ad:
Naguvo Nayana:
