Hello everybody!
After reviewing some of the logo contests out there this one really called my attention. It gave me complete creative liberty and a great topic to work on.
Spirits4You is a company responsible for the sale and purchase of alcoholic beverages (SPIRITS) and they were looking for the proper logo. Here is my entry.
After reading the word spirit the first that came to mind was the fountain of youth (Agua de Vida), the elixir of immortality or something like that... which reminded me of the "Philosopher's Stone", this is often representated by the "The Squared Circle" (an alchemical symbol of the 17th century, illustrating the interplay of the four elements of matter)
The mindset was to use this symbol as base for the Logo, adapting it to the company's name and inserting images that would connect it to alcohol, so i placed the number 4 as the center triangle, a barrel (used to the storage of many alcoholic beverages) as the inner circle, and some malt as the outiside circle...
Something was off, so i decided that the malt was ok, but i still needed to add the outside circle and increase the size of the barrel and the square...
This was a lot better, at least for me.... Then it was time to add the company name, after a while reviewing my favorite fonts and choosing the ones that felt right for Spirits4You, i though of adapting the center square to the S from Spirits...
Almost there, now it was time to select the color set and see how it looked in monochromatic style for different backgrounds.
Finally a few more Mockups!
At the end of the day the winner is gonna be the one with the idea that clicks with @Spirits4You, there is no such thing as a good or bad design, just the right one, the logo that comes closer or even exceed the idea of the founder. That being said, i trully believe this an elegant logo that's really nice to look at and, as you can see, can adapt to different situations with the capability to overcome the passage of time and trends...
Good Luck and lots of inspiration to the other contestants!...