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As some may know, for some time now I have started to prepare a personal project, which I have called Digitall Project: in short, I provide basic assistance in the creation of logos and graphic design. Just to keep me in training, I decided to create digital business cards and make them downloadable from the official website soon. Since we're here, I then decided to show you how to make a standard business card: nothing too complicated, just the basics.
Business cards are those classic rigid rectangles that recite the salient information of a project, activity, or similar. Both formats and materials range a lot, the cheapest ones are released on rigid cardboard, and then move on to laminated or trendy formats that today's design allows reaching. But I don't want to be too complicated, let's start with the basics.
The most used format on the market is 85x55, which is a rectangle of 8.5 centimeters in width and 5.5 centimeters in height. The format became so fashionable because it adapted in a very versatile way to the various types of physical wallets on the market.
Considering that the business card I had in mind will only be available on the web as a kind of signature, I opted for a slightly different format, with a width between 9.2 and 9.5 centimeters, even thinking about the extension of the writings I wanted to insert.
I opened the graphics suite on my desktop and started creating: the first step is the background of our business card, with a color of my choice. In my case, being digital-only, I created a rectangle of the exact size. If the business card was destined for the physical world, it would be useful to leave a few millimeters more on the edges, to avoid problems during the realization processes.
Background done: it's up to our logo. In reality, the temporal sequence isn't set in an imperative way, even if certainly more qualified schools of thought can give you an idea of less homemade methods.
I added the Digitall pictogram that you see circled in red, keeping it in low contrast to the background.
The second element I added is the description of what Digitall does, namely "logo and graphic design services". I chose a white-orange color, placing the writing in the upper half of the rectangle.
In the third place, we find the social indications: I entered the username next to the Facebook and Instagram icons, respectively, to indicate the name with which to find the project. At this point I finished with a QR code: if scanned, it refers to a page from which you can reach each of the channels used by Digitall on the web, both in Italian and English (except for some profiles such as Google, Trustpilot, and Crunchbase).
Lastly, I entered the two main contact methods: the first, the e-mail address; the second, by telephone, in my case exclusively through Whatsapp.
I also added a wording at the top that is usually not found: uncertified private seller. This is because Digitall project is not a certified project, nor is its founder (which would be me). For the record - as well as to inform any customers before any surprises - I thought it was appropriate to do so.
But not so fast. They are not normally calculated on small releases, but a business card like the one you see could be a lot more expensive when printed on paper, due to the cost of the inks. To avoid this problem it is advisable to use lighter and less saturated colors. So I decided to show an example by creating a second variant on a light background for my project.
In the picture, you can see what I'm talking about.
Business cards printed on thick stock are often printed on blank sheets of paper. When this happens, you can save on the cost by opting for light colors. The reasoning is however of little relevance in the case of small releases, as mentioned above, but it can be much more significant in the case of larger numbers.
That said, stop, I think I'm done. For those who wish, they can visit the digitallproject.tk website. You will soon find a link in the news section (and perhaps also on the home page) that will refer to the downloadable resource containing the two variants of a business card.
I hope you weren't bored, and I greet you. For any info, feel free to ask in the comments or send an email to [email protected]
To the next time!
To this project, I used the open-source graphic suite INKSCAPE.
You can find more on its WEBSITE.
