You have to "Think Beyond", and this is how you look at it, Facebook is getting into crypto and BlockOne is getting into social media. The value proposition is how much users they can on-board, and with that the advertising revenue. Currently Zack knows that his Facebook model isn't quite working that's why he is looking at a decentralized model, he is currently being eaten away daily by regulatory burden and his is increasing losing out on customer data monetization because of regulatory burden. What he is trying to do is give users control of that data while providing a platform that encompass by social and by providing Facebook coin "commerce". If VOICE can pull it off, it would potential mean, billion users coming into cryptocurrency without worrying about on-ramp and technical hurdles that currently exist. It speaks volume for the entire cryptocurrency space as this would aid in adoption. People would then branch out to other things, and it would further help even Bitcoin adoption, as more people would now see it as the reserve currency in a sense.

You have to think far ahead, its a bit visionary, and to point out, KYC and other things are here to stay, there is ways around it but increasingly government wants to know. Probably privacy coins would see adoption as KYC becomes more mandatory but right now you can't hide from it if you are looking to be regulatory friendly and build a global brand.