No, I'm saying Alopecia is a particular disease. This pill is for Alopecia. But baldness can be caused by many other things besides alopecia. If you have male pattern baldness, for example, this pill won't help you and Pfizer doesn't claim otherwise. I would assume (and maybe it is a bad assumption) that anyone who actually has alopecia and doctors that treat it would already know about available treatments. I don't understand how advertising drugs, whether through conventional means, publicity stunts or anything else, helps sell more of the drug. If you really need it, you are likely already getting it. If you don't need it, you don't care. Therefore, my assumption about all of this is that Will Smith has some emotional things going on, got pissed off, and had a bad reaction. It happens. The thing is, when it happens to famous people, it is all the media talks about. Then again, drug companies spend absurd amounts of money advertising so who knows...