Although i was a little skeptical about it originally i think again that's how marketing works to some extent the image we think of when key words act like anchors and i think the first ones where not empowering but after new information on how they actually came across it , it changed many of my PREconcived notions of what and where this ship will sail.
the new logo is Nice its close but i think this one might be even better:))))
well this being the real story i can see my tester got a lot more traction lol i still think thats why actual page views arethe best indicator of a popular read good or bad :)))
@darsico