Currently social media works on a centralised architecture in which users are provided with a 'free' service in exchange for being fed advertisements and 'sponsored' posts in relation to the content they are posting, viewing and searching for online. However this centralised approach to your personal life comes with it's downsides, for instance Facebook has recently come to light in the news for selling users data to intrusive advertising companies (Source: The Facebook Cambridge Analytica scandal)
This is where TTC are stepping in to create a decentralised social media platform, with it's inbuilt TTC token, not only will users have a piece of mind knowing that they are in charge of their data and content, but the TTC platform will also reward users for participating in content, generating, liking and sharing, interacting with others are all rewarded in TTC tokens, which together with the decentralisation creates a highly rewarding and dynamic user experience for all those who are involved in the platform.
The unique aspect about the TTC platform is that by combining the TTC Protocol’s token based incentive mechanism together with the distribution of user-generated content such as like's and shares, articles published and posts, the TTC Protocol itself is led by each end user. On top of this, as the userbase of the project increases overtime, so does the value of the TTC protocol it's built upon, as a result, increasing the price of the TTC token which users earn for their content.
The image above compares the difference between the two types of platforms. A centralised system is based around the platform controlling the distribution of the content, and serving adverts to it's users, and as a result it's the platform that benefits from the users content they post and generate. On the other hand we have the decentralised system, this platform is built around the users, it's them who decide which content is worth seeing, and it's the users who benefit the most from the platform.
Earning tokens
Now that you have a brief understanding on what the TTC protocol project are trying to achieve, along with the benefits of a decentralised social media platform versus the standard centralised system that most people use, lets take a look at the ways in which posting your content on the TTC platform can you earn TTC tokens. The main reason why you can earn for your content, is to not only encourage the posting of more high quality content as users compete for the user-base to like/share their content, but it also acts as an incentive and facilitates the growth of the platform as more and more people want to get involved and start earning their share of the tokens.
According to the TTC whitepaper, there are currently three main ways in which you can earn tokens on the platform, they are as follows:
Proactive users
Every user in the network is a stakeholder, which contributes to a shared belief that contributions matter. Users will participate proactively as their contributions are clearly and fairly recognised and rewarded.
Healthy atmosphere
Content aligned with the core values of the network gets highly rewarded. This creates a self-sustaining cycle where users are encouraged to create content that strengthens the network.
Exponential growth
As the network grows, it increases the value of the network, which in turn increases the value of the incentives. Not only does this make incentives more attractive to users, it also builds public awareness about the network.
if you'd like to know about the project, you can find their social media channels below. If you'd like to read more into the project, the technical aspect or just want a more detailed overview, you'll also find a link to the whitepaper.
Whitepaper: https://d1u6eqogwsdivn.cloudfront.net/whitepaper/TTC_Whitepaper_EN.pdf
Website: https://www.ttc.eco/
Twitter: http://www.twitter.com/ttceco
Medium blog: https://medium.com/ttc-official-blog
Facebook Page: http://www.facebook.com/ttceco
