Thanks for this, @demotruk. I've always said that the name “Hive” was a terrible choice.

I know how much work rebranding takes—many people still have me saved in their contacts as “Daniel Hive,” and we have an active community like Hive Run. However, I think the change would be very positive and could be used as a marketing strategy with an attention-grabbing relaunch, like a second chance. Plus, with prices at all-time lows, now would be the perfect time. We also have the example of Splinterlands, which changed from Steemmonsters, and it was a positive move.