Every artist should study or take a serious look at semiotics. It has helped me in many aspects of my artistic life, and it always helps me to think and create my photographs. Semiotics leads me in many ways when I'm on stage or setting up a play. I'm grateful to my law school (yes, my college) at the Pontifícia Universidade Católica de São Paulo for introducing me this subject.
And please, don't panic, this is just a photo of a couch :-)
