Lack of walk-in customers
I thought a lot of starting of this blog, because I was excited by the idea of Mozo very much. In short words, it is the system that is able to replace all the classic loyalty programs, because it is much more efficient, profitable and modern than all of them. As you might guess, current loyalty sector in most shops passes through dark ages, so we gonna take a closer look on issues and understand the way how implementation of Mozo will solve them. Let’s begin!
There may be three or even more competing shops in one single building. IT-electronics stores are the best example. People choose one of them due to availability of items, amount of discounts or by actual location (shop may be closer than others). It mean that person, who do not know about you shop are not likely to visit it.
Mozo allow owners to rewards visitors for just entering the shop and performing some specific actions. Moreover, there is not only a theory, it has a real approach. Experiment took place in China and proved that shops, which were using Mozo, had increased their foot-traffic by 20% or more. It makes Mozo perfect solution for the shops, which remain unnoticed for significant amount of time due to lack of costs for large external promo-campaign.
High customer acquisition costs
Let us think, how do you get information about the offline stores? Most of you see promo on the net or on the big boards and some may heard of store from friends, but web remains the most widespread option. By “net” we mean not only search engines, but also social networks, paid advertisements on sites and, of course, from different portals that allow to compare prices.
The more money shop spend on ads, the bigger the price is, because shops are about making profits. Since most of the noticed methods do work, shops keep on using them, even if the costs are too high. Some stores may not allow to waste their budgets on ads, so they are out of race.
However, since Mozo is available on market, shop owners have an ability to decrease expenses and provide more reliable connection between buyer and seller via real and efficient loyalty program. Moreover, owners, who buy tokens during TGE get the best offers, so they can save even more money, because, according to plan, token rate will show a great growth in next several years.
The main advantage is ability to provide the customers with real and demanded cryptocurrency instead of useless internal points, which could disappear any moment. As for me, I do not know much about loyalty programs, which I am participating due to complexity and lack of understanding.
Single-brand loyalty programs
This seems to be the most widespread issues. Every shop or shopping network launches its own loyalty program. All they are complicated and have one major disadvantage: points (or whatever internal currency is called) have expiration date. It means that by the time you visit shop for the next time, your points are expired, so you do not have any motivation to stay loyal.
In the same time, Mozo tokens do not have any expiration date. In addition, their price will grow according to demand, so they will become even more valuable in future.
Loyalty program revolution has already started and it is powered by Mozo!
Website: https://www.mozocoin.io/
ANNThread: https://bitcointalk.org/index.php?topic=4169993
White Paper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Twitter: https://twitter.com/MozoToken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
Telegram: https://t.me/mozotoken
Author: https://bitcointalk.org/index.php?action=profile;u=1406974
