In visual communication design practice, information design is often represented by infographic design works. This is a work that combines between information and graphics. The infographic itself comes from the word infographics in English which is an abbreviation of information + graphics. This word refers to form data visualization that conveys complex information to the reader in order to understood more easily and quickly.
Infographics thrive in the mass media after designers can combines information from the realm of news into a visual form printed or published in the internet network. Infographics are published in two formats: static (or so-called) infographics infographic) and dynamic infographics (motiongraphic). Static-shaped infographic static images containing tables, graphics (illustrations and images) and text. While motiongraphic-shaped video that contains the composition of moving visuals (animation) from infographical elements and has an easy-to-understand groove.
The main advantage of infographics is its ability to explain stories that are not can be told by text and photos. According to research on infographics performed by Barbara M. Miller and Broke Bannet in Newspaper magazine Research Journal (NRJ), in 2010, infographics are effective in facilitating the reader understands an information content without having to analyze difficulty text information. In addition, infographics are also able to resolve the weakness of the medium text and image communications by combining both.
Meanwhile, NeoMam Studio, a studio that deepens the making of infographics digital in Manchester, argued that digital infographics were chosen for two reasons main: Infographics are more interesting because people tend to like visual content because it is interesting, easy to understand, and entertaining. Infographics are also more easy to understand and remember than information containing only elements text only.
