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"You really should buy some Hive. It doesn't have to be a lot. Just put a little money in and let it sit. You could get over 1000 tokens for less than $500. If it does what I think it's going to do, it could be worth a lot someday. If it doesn't, $500 isn't going to kill you."
"How do I buy it?"
"Do you have a Coinbase account? No? Well, I'm sure you're not on Bittrex either then."
"Nope."
"Well then, here's what you have to do. You know what, never mind. If you really want to get involved you can go to Hive.io and figure it out from there. There are sites that will walk you through getting your account set up, storing your keys, funding your account, connecting to a wallet, using the Hive-Engine, interacting with the blockchain..."
"Wait, hold on. How many things do I have to do for this?"
"It'll take some effort but it's worth it."
"Yeah, I think I'll pass for now. Sounds too complicated for me."
This is a conversation I've had about 50 times over the last three years. No matter how passionately I talk about Hive or how convincing I am in exhorting its benefits, I always, always run into this problem. Because I'm not very tech-savvy myself, when these questions inevitably arise, I end up throwing my hands up and saying forget it.
It's actually pretty frustrating. I feel like those of us here are onto something BIG. As in potentially life-changing big, and the longer I'm here, the more that gets built, the higher the ceiling becomes. But trying to share it with others without them being able to see the potential for themselves is next to impossible.
This is where the game has changed in my opinion. Courtesy of LeoFinance, very shortly we're going to have something easy at which to point that allows people to see and feel the power of Hive without having to jump through all the hoops. Welcome to LeoThreads.
LeoThreads is "Twitter" on the blockchain. Almost everyone I know has a Twitter account. Whether they use it or not, they still have one, if only to be able to open messages sent from friends. But it's there. And they can use it.
Threads is opening up the "gateway" to Hive. Through this app you will be able to point your friends, family, and anyone else to a specific place where they can easily jump right in and get started. Once they are actually "in", then you can go about coaxing them into digging deeper and figuring out how to use the rest of their account. It no longer has to be this huge 30 minute to an hour fiasco trying to get them to understand what they're actually doing. The process can now be taken at their own pace with some hands-on experience of already participating and seeing the app in action. That's a massive difference.
As everyone on Hive knows, the barrier to entry has always been it's biggest drawback. There are places that definitely make it easi-er, but none that have actually made it easy. At least that I'm aware of. If there is, then it hasn't been marketed very well because nobody I talk to or read on LeoFinance has ever shared it. Like I said, LeoFinance is changing that.
Threads opens up a whole new world for people that want to get involved in "crypto" but don't know how. By bringing them to Threads, they will not only be using a blockchain, they'll also be able to learn about how it works. They will be able to access articles written about Hive, LeoFinance, and every other crypto under the sun. They'll be able to ask questions through Threads and actually get answers from people who know. They'll be able to learn about Discord and channels there that can help. And they'll also be able to see little bits of tokens enter their accounts.
Threads will incentivize people to want to figure things out without having to beat them over the head or putting them under some sort of deadline.
In a recent post, 
LeoInfra will drive our growth. We're onboarding 5,000 MAUs this year!
We spent several years building this tool.
It allows users to sign up to Leo without the need of keys and complicated stuff about the hive blockchain.
The new UI will have this infrastructure in order to exponentially increase our monthly active users.
Ease of use trumps security.
People want to drive the car they don’t care about understanding how it works -> This same mindset applies to a big chunk of social media users, including the social media side of Hive.
Users also have the option to log in with Twitter and Facebook but they can also learn about how to use the wallet keys and experience Hive at its full potential.
Google sign in as an option.
In a nutshell, LeoInfra will actually make it fun, easy, and potentially profitable to use the Hive blockchain. I can't wait.
Twitter recently announced that they're going to a fee to be "verified". Meta also just announced that they will be charging people a monthly subscription to be "verified". Not only are these companies selling users as their product, but now they are actually going to charge them for the privilege?!? You can't make this stuff up.
The things you can do with your Hive/LeoFinance accounts are light years ahead of the competition. At some point (I don't know when but it's coming), the mainstream is going to start to figure out they're being taken for suckers. When that happens, Hive and Leo will have already built the perfect replacement. Easy, secure, fun, and free. Not only free, but you can actually make money using it.
At that point, the conversation we started out with will turn into something like this:
"Tired of dealing with these social media companies?"
"Absolutely."
"Download the LeoFinance app and sign up. You can use your Twitter or Google account. Takes two seconds."
"Really? And I can do crypto?"
"Not only that, but you can learn about crypto and earn money instead of paying."
"Seriously?"
"Yup. Remember that Hive thing I've been telling you about? This is your gateway in. It's Twitter on the blockchain and it's super easy.
"I'll download the app tonight."
Hive is the Way.
LeoFinance, the Gateway.
