Why Is Marketing Considered Heart and Head of Every Business Organization?
Marketing is just as important as any other department within your company. Every business needs a good marketing plan. Look at Steemit. They have zero exposure outside the crypto world. This is due to a lacking marketing strategy. Fortunately the users acknowledge this. Right now, Steemit-users are the marketeers of Steem.
If you ask people what to think of marketing, most would probably answer: Ads. Of course advertisement is a big deal for a lot of companies but this is just a small part of marketing. What is marketing?
-They way your product looks,feels and smells like
-How, where and when are you going to promote your company?
-Customer service
-Determine your USP or unique selling point. What makes your different?
-Customer satisfaction
-Who is the customer? What does he do? What does he like? Marketeers need to get to know their customer in order to provide the best possible product.
-And so much more...
A good business does not have a strict isolated marketing department. Marketing usually goes beyond borders. They need to work together with the financial, production and management departments. Maybe even more. It's very interesting to work with people with different backgrounds. Showing different angels on how to do make the business work.