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This rule states that if you want "one more X", you'll have to reach or interact with at least "100 Non-X."
Why?
Because we live in a big, noisy, complicated world full of 8 billion human beings. And whatever goal you're aiming to hit, 99 people out of 100 won't be in a position to connect with it.
Perhaps they're a great fit, but they're busy having lunch & forget about it. Or they're depressed and not in a 'mental space' to engage with anyone. Or they're locked out of their account right now. Many of them will be apathetic, uninterested, or refuse to change their comfortable routines. And on, and on.
You've got to make peace with this. Stop expecting to shatter the laws of the economy when you first launch something.
So many people create something, share something, or offer something, then get discouraged. They'll say: "I only got 1 comment after 100 views! Can you believe it? Business is too hard!" or "I gave away 50 free samples, and didn't get a single customer today!"
It's like... yeah, of course, that's how it went. It's 100-For-1.
And I get it. I've been there. I've expected the world to love my valuable stuff, received few comments, then given up. I felt bitter & jaded, thinking "the world just doesn't value my offerings."
But I was wrong, and I would've known better if someone taught me the 100-For-1 rule in school.
And this applies to nearly everything. Even Kim Kardashian understands and respects this rule.
Think about this: Kim has 205 MILLION followers on Instagram. Do you know how many Likes she averages on a post? TWO million likes. Even more stunning is how many comments she gets. Care to guess? She averages 10,000 comments on a post. From 205 MILLION followers.
Why?
The 100-For-1 Rule. It applies to all of us.
So the next time you want to 'get' something or achieve a goal, keep the rule in mind. Because unless you're reaching multiples of 100 people, 200 people, 300 people... you can't expect ANY results.
You don't 'get' to feel down, or discouraged, or disappointed with your creation or society unless you're reaching hundreds. And it also means that once you've made something, your job isn't done. You need to make sure it's being exposed to hundreds. Every successful person has gone through this. You can either embrace it or try being some freakish rare exception. (And there ARE exceptions. When you get good, sometimes it can be 50-for-1, but it's pretty rare, and not something for beginners to aim for.)
So are you following the 100-For-1 rule like the successful people in the business world? Or are you crying in your cornflakes?
Either way, you best remember this rule if you want to succeed in business (or anything!)
~𝐿𝑜𝑣𝑒, Cyn & Jay
P.S.
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