The main problem with HIVE is that it's very insular and requires a lot of research and time to understand just the tech of it, and then there's so many layers of community socialization that are unwritten and make for a hard time bringing in new users. That said, over time people will get more tech savvy and be more willing to try things like HIVE and eventually there will be so many communities that big cats can't dictate and control as much of what goes on as they do now. Compared to other chains, which typically don't offer much other than just trading coins and such, HIVE is poised to take off going forward IMO