Yes, at a regional LIDL Store, this generic wheat bread, went from $1.25 to $2(USD), (most reasonable, in town), in the last week or two:

But, yes, this Organic Dave's Killer Bread, was going for, between $5 & $7, (both HB Buns & regular loaf), depending on the store. I haven't check it lately.

Both are good quality. The Dave's Killer Bread is excellent, but not worth $3 to $5, more, to me.