While factors such as economic crisis, inflation (price increases), decrease in purchasing power are ravaging the world and have somehow managed to affect everyone from the newborn individual to the dying individual, football clubs in the European Continent, where football is played at the highest level, have accelerated their transfer activities.
With the completion of the seasons, the dead season for football pitches and stands and the active season for transfer activities have started. Those who are successful, while trying to protect their squads, on the one hand, want to get stronger and achieve greater success with new reinforcements. The unsuccessful ones are trying to renew their squads in order to complete their internal reckoning and open a new and clean page.
The Champions League is Europe's biggest football organisation for clubs and success there is the dream of all clubs and their fans. Even if all the efforts are not only for this purpose, the biggest figures and agreements that are being discussed show the sacrifices that are being made in order to be more effective in the Champions League.
For some, success is measured by being able to hold the handle of the CL Cup, for others by simply showing up at the event and having their club's name mentioned and promoted to all football fans. From September to May, the country/city/stadium where the final will be played will be the talk of the town.
In order to be there, tens of struggles, labour, success, tears, sweat, injuries, etc. are waiting for us. Having to make transfers worth millions of dollars or having to spend millions of dollars to maintain the squad shows where the limits are in terms of the steps that can be taken to be one of the best.
So, why is it that the economic storm that is affecting the whole world is not hitting football and some other sports that are close to it?
The answer is actually very simple! The ineffective and silent mass in the sector is enough to summarise everything. I use the term "ineffective and silent mass" from the point of view of clubs and organisers. For the companies and the sponsors who organise the events, each of them is seen as a customer (fan) of great value. Whether they are ineffective and silent masses, customers or, as we call them, fans, we are just the elements that keep the wheels turning.
By buying tickets and watching the matches from the ground, following the live broadcasts, buying products with the crest of the team you support, being interested in the products of the sponsor company and even betting on the matches, we not only share the excitement, but also contribute as customers who keep the sector alive.
Moreover, even though our home economy is shaken, we turn the wheels of the sector day and night with the gratuitous support we offer. Because we are fans! We are eagerly waiting for the season to start!
@cute-cactus