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Exactly!
Part of my concern with an SEO focus is that content quality and "flow" tends to suffer. Which is natural enough, since SEO has largely been a tool to drive traffic and Ad impressions not necessarily a tool to stimulate quality content. So the "secret sauce" becomes how to make the most SEO-friendly authentic content. I do hate that stilted writing style where it's clear someone said "You MUST use these 12 words four times each in the first paragraph!"
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