Not easy to explain in a short and easy fashion *
LeoFinance is the successor to SteemLeo, which was one of the very first "SCOT tribes"* created when the old "Steem-Engine" site was created.
In its infancy, the community "made sense" because crypto and finance was a clearly defined niche with a strong following.
When Hive was forked from Steem a year ago, SteemLeo was reborn as LeoFinance.
What sets the community apart from others is that there has always been a clear roadmap and ongoing development plans to have LeoFinance be much more than just "a community page with a native token," of which Hive has hundreds.
A large part of the track record comes from many aspects of integrity. When there's an announcement that a new feature is being worked on, it is more than just a vague promise; something is actually CREATED.
"We're building our own community front end from scratch." It HAPPENED.
"We're taking the LEO token to the external world." It HAPPENED.
"We're building a DeFi project." It HAPPENED.
The track record is in delivering the goods. The track record is also in creating a quality deliverable. Many things here have taken longer than planned... but we ended up with a QUALITY PROJECT rather than a half-assed one released purely in the interest of expediency.
Integrity, part III: which 
Of course, this is just my own interpretation, as a largely non-technical community member.
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