I'm very happy to have been able to inspire you for this great post :-). I think that you mention something very important and it has to do with finding our own voice.

Often people think that they need to bring their business forward and if they write too much personal things they will miss an opportunity to get referrals or sales. I believe it's the contrary that happens. When you speak with your voice and you let your own personality transpire in what you are doing, people start to know and like you for what you are.

I had a very interesting anecdote here on the blockchain. I one got an e-mail of somebody that read my posts on hive. He wrote to me that he liked my posts very much and he looked up my website and signed up with about 5 programs. He didn't sign up because these programs seemd good but he signed up because he started to trust me and believed that my consel was worth it...

@achim03