ZEEX - Reinventing Gift Cards

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The cryptocurrency market has continued to witness massive influx of traders and investors. Yet to fully perfect the revolution of financial institution, people continue to be attracted to the numerous technological financial solutions blockchain promises. People are still earnestly waiting for the day they will be able to do more with the cryptocurrencies they own other than just trading and speculations. To be able to finally use crypto in everyday life to pay for good and services and finally expend the old fiat currencies. Crypto will finally upsurp fiat.

Zeex is a new blockchain project that has in practicality found a way to harness the potential of cryptocurrency, making it more useful in our everyday usage by connecting it with gift cards.
Looking at the current problems plaguing the wide adoption and effectiveness of gift cards, one will end up finding problems such as;

Fraud which is as a result of insecurity in the financial system, people are always exploiting new ways to game the system. Forge gift cards, use a single gift card multiple times as a result people don’t feel at ease using or transfering gift cards. Fraud has greatly affected the trust people have in the system.
Unavailability of gift cards has made its widescale adoption and usage to be limited as more people who would have had need for it find it difficult to obtain.
Low shelf life of gift cards is also a major problem which limits the usage. Owing the fact that gift cards have life cycles, they are not ideal as a financial storage. Most times in order not to end up with an expired gift card, people are forced to make impulse or unplanned buys.

In the face of all these problems, how does Zeex intend to solve them and make gift cards more appealing and effectively useful. The approach Zeex is undertaking is to create an ecosystem that will enable individuals to convert cryptocurrencies into gift cards and vice versa. Pluging the solution on the blockchain immutable layer will allow Zeex to eliminate fraud, scarcity and expiration of gift cards. This who will try to manipulate and game the system will meet a dead end thanks to the blockchain immutable layer that ultimately secures the ecosystem. Once a card has been registered to the blockchain it remains immutable, free from every external interference. Those who would have been exempted from using gift cards due to regional or regulatory concerns will have easy access to the system since the solution will be borderless thanks to blockchain technology.
They are numerous takeaways from what Zeex is proposing;

An anonymous shopping experience
Discount on cards
0% fees
Very simple to use
Decentralised ecosystem

The Zeex ecosystem is currently available for smartphone users and can be downloaded from the playstore and app store. The application provides a simple yet intuitive interface, a wide range of cards from major brands, a breakdown of transaction history. There is also a wallet where users will be able to store their cryptocurrency, a personal account of the buyer and the seller. Users will be able to manage and create gift cards through the mobile app.
To fuel the Zeex ecosystem if the ZIX token, an ERC-20 utility toke. Access to the Zeex platform will be granted to Zeex holders, it will also grant users implicit and explicit means to influence Zeex gift card portfolio and lastly it carries deposit value.
Zeex will succeed in creating a revolutionary gift card solution, making it possible for merchant’s and consumers to tap into the ever increasing wealth of cryptocurrencies.