The digital content marketplace has witnessed an exponential growth over the years, incuring billions of dollars in revenue. This isas a result of the easy access to millions of contents and a huge network of customers who are only a button away to be reached. Digital content marketplaces are platforms that connect content creators and consumers, ensuring a quality, consistent and a secure means of transaction. These content creators, through a number of defined terms and conditions allow the platforms to license their contents on their behalf. At the backdrop of this has been a lot of market complexities and limitations of access to contents and the income accrue to content creators.
Due to the full autonomy of these marketplaces, they make all the rules without considering the effect it will have on content creators and consumers alike, they change their internal fees structure at will. Some of these marketplaces unreasonably charge content creators as much as 85% of total sales in fees leaving the creators with only a small fraction of their sale. These marketplaces lack transparency, and basic social interaction.
The Blockchain technology is at the backbone of a lot of technological advancements we have seen in recent years, Wemark is aiming to revolutionize the digital content marketplace by creating a decentralised platform on the Blockchain that will develope and promote peer to peer interactions. Introducing a level of transparency, pricing freedom, and incentivization programs like we have never seen before. Content producers will be able to connect to consumers directly without the usual interference by middlemen in centralised marketplaces. The result of this will be an increased communication between the content creators and consumers and the prominent reduction in fees as opposed to traditional marketplaces. The Wemark’s protocol is a set of smart contracts built on the Ethereum Blockchain that will empower a distributed exchange of digital content on the Wemark platform. As a distributed ledger, the Blockchain will facilitate the creation of distributed marketplaces across all types of digital content, connecting them in a decentralised network without the need for intermediaries.
Starting with photography as other services will be added subsequently on the Wemark platform. Photographers will have full control of the contents they provide on the Wemark’s platform. The pricing and licensing of their photos will be at their full discretion, they will decide the price and who they license their contents to. The occasional change in distribution terms, fees and royalties associated with traditional marketplaces will be a thing of the past. Photographers stand to earn up to 85% of their revenue as opposed to the 15% being offered by some traditional marketplaces. To help build the decentralised marketplace, a lot of incentives for example, referral programs will be introduced to attract both content creators and consumers which will give rise to continuous growth of the Wemark platform. With Wemark's unique approach to digital content marketplace, they will be no shortage of consumers and photographers.
In every market they is usually a currency which expresses it’s value, the Wemark Token (WMK) will be the fuel that will power the Wemark platform. It will serve as a legal tender binding every transaction on the network. To purchase digital contents, a consumer will have to spend WMK token, consequently, creators as well as promoters of digital contents will be rewarded with WMK Tokens. Traditional payment methods such as credit cards and bank wires will also be accepted on the platform and customers will have the privilege of holding fiat based balance on the platform
Important links
Website: https://tge.wemark.com
Ann Thread: https://bitcointalk.org/index.php?topic=3347524.new#new
Whitepaper: https://www.wemark.com/whitepaper
Telegram: https://t.me/wemark
My Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1456130