It is many reasons to love photography as there are photographers, but it seems logical that among the first of those reasons would be the love of light.
I thought of this recently as a fellow photographer was pondering expanding this business, and was fruitlessly searching for a name for it. I suggested the Latin phrase “Fiat Lux,” which translates to “Let there be light.”
I thought it was a very lovely idea, just obscure enough to make you pause for a second to think and to hint at a very elegance that might entice patron.
And how inviting a phrase... let there be light. There is nothing more fundamental to photography.
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Enjoy, and let there be light!
