🥒🦐🥚INS ECOSYSTEM- “Redefining our lives” & The Trillion $Grocery Industry 🥕🥝🥐

Grocery industry is one of the most neglected industries in present times. The industry is primarily dominated by retailers all around the globe intimidating the consumers and reducing their purchasing power. INS ecosystem is an initiative to bring all of the grocery industry together under one platform thus integrating manufacturers with the consumers directly and eliminating retailers from the chain. This concept of online grocery is not new but the focus was primarily on efficient delivery services through the retailers not directly through the manufacturers themselves. The retailers are hence the ‘archaeopteryx’ of the grocery industry connecting ‘sellers’ to the ‘buyers’ this creates a huge difference of ‘actual cost’ to the ‘available cost’. The manufactures themselves are heavily spending on ‘advertisement of the product’ thus accentuating the cost of the product hence in turn digging deeper into the consumer’s pocket for their basic needs. Amidst all the ICO’s currently, INS shows the maximum growth potential and is definitely the biggest amongst them(https://ins.world/)

Origin of the INS Ecosystem

Items that are included in the grocery industry are what people need for their day to day activities. Being a cliché industry ‘innovation’ is masked thus producing a roadblock in the development of the whole grocery industry model. This industry works on an obsolete model that needs evident modifications in its basic framework; this is where ‘INS’ comes in handy.

The grocery industry size is expected to become over 8 trillion US dollars by 2020 which was around 5 trillion US dollars in 2013 thus emphasizing the fact that it is one of the biggest markets on this planet. Being an industry which satisfies ‘basic human requirements’ it should be the one with maximum available options for its consumers; on the contrary it has the least available choices as they have to choose from what the retailers offer them not what they want for themselves.

Retailers stock the items that maximize profit and abuse the power that they have over consumers thus dictating the norms for every household product. This lead to the innovative idea of integrating consumers and manufacturers on one common platform called ‘INS’.

INS founders and the team behind

The Harvard business genius from Russia ’Peter Fedchenkov’ together with ‘Dmitry Zuhlin’ who is a remarkably well known venture capital & private equity professional have together made INS ecosystem possible. They are also the co-founders of another well known venture called ‘Instamart’ that primarily deals with grocery delivery and offering cheaper rates than local markets. Instamart is considered to be the biggest grocery delivery service in Russia. The co-founders have 4 years of extensive firsthand experience in the grocery industry.

Being in the grocery business for so long they are well versed with the nuances of the business. They even have a comparing feature on their website enabling their consumers to verify that the prices that they offer are much less than the prices by any other seller.

By closely observing the grocery industry and working in it via ‘Instamart’ the co-founders hence knew about all the problems in the business model and decided to act on these key issues. Their model makes manufacturers much more accountable to the consumers and gives consumer the power to decide for themselves as what they want. INS is still in its budding phase but the team it inculcates is immensely talented with unmatched expertise in their respective fields. INS will be launched by 4th quarter of 2018 and everyone around is really excited to see it bloom. (https://ins.world/)

How does INS work?

INS is a scalable decentralized blockchain based platform that enables consumers to directly integrate with manufactures. It works via its cryptocurrency token called INS token. Platform for INS is Ethereum which is much more reliable and faster than bitcoin. Ethereum is currently is most used cryptocurrency platform and the safest one.

INS token will be used to buy grocery on this platform. Consumers can also use universal currencies like FIAT, ETH and BTC. INS offers variety of smart contacts to facilitate its operations.

INS has received immense support from the manufacturers as it is an asset for them as well. INS is set a rate of 1 ETHER = 300 INS. 60% of their tokens are available during the ICO and these will be used to buy grocery on their platform. They Have a Hard cap of 60,000 ETH and soft cap of 20,000 ETH.

INS is making money being a platform that takes transactional charge hence with a positive feedback mechanism it grows as the grocery market grows strongly.

Problems faced by the Grocery industry

Grocery industry around the globe is largely dominated by the retailers. These ‘middle men’ during the course of evolution of the industry acquired strength and now dictate the terms around. They are the channel through which goods have to pass before reaching consumers and they behave like a semi-permeable membrane which allows only profitable good to penetrate thus limiting the choices available for the consumers.

In today’s world of ‘customized everything’ from cars to shoes consumers are offered unwanted grocery to choose from due the dirty tactics of these middle men.

Not only these ‘middle men’ have influence on consumers they also have influence on manufacturers and dictate the terms with them. Large supermarkets have been accused of exploiting farmers for business. Buying products in bulk the retailers then have the authority to set prices according to what they believe is right thereby crushing the small manufacturers who simply have to obey them.

The retailers willingly abuse their buying power and set the norms which are non-negotiable for small scale manufacturers and even the large scale manufacturers succumb to the immense buying power that big retailers have on them.

The retailers even break the business norms by delaying payments to the manufacturers. They simply are ruthless monarchs with immense power (buying power) and no mercy on the slaves (manufactures).

The manufactures also play a part in increasing the overall cost of the product. They do so by spending heavily on trade promotions which accentuates the overall manufacturing cost of the product. Manufacturers spend nearly 17% of their sales on trade promotion (~500 billion USD) yielding a fairly poor result in terms of its efficiency in increasing their business. This happens as the manufactures have to increase the demand for their product through promotions or the retailers will never buy their product thus forcing them to ‘promote’ and increase the basic manufacturing cost.

The supply chains are also highly inefficient thus increasing the food mile and also adding to the cost of the product. The retailers are also responsible for wastage of a lot of grocery products as their shelf life is very less especially the food products.

Amidst all these problems INS is a ray of hope not only for the consumers but also for the manufacturers and especially the small scale ones.

How does INS solve these issues ?

(Source: - https://ins.world/INS-ICO-Whitepaper.pdf)
As shown in the image above INS works as an independent platform that integrates the manufactures to the consumer and thus solving many of the issues addressed above.

It completely removes the problem of ‘middle men’ trying to control the purchase at the end of the supply chain. In INS ecosystem the consumers can directly order from the manufactures and the grocery will be delivered via smart delivery centers to the consumers in given time.

Hence the issue of ‘stocking up grocery that yields maximum profit’ will be resolved as the manufactures will get direct feedback from the consumer thus increasing accountability of the manufacturers. This will help increasing the demand and the growth of the ecosystem as ‘what you want is what you get’ policy will be implemented.

The cost increases heavily due to these retailers who have a business which is much larger than their biggest manufacturer’s business. They increase the cost and thus decrease the overall growth of the market. Thus, INS will solve this key issue of increased prices of the common commodities.

Another huge issue that INS deals with very successfully is ‘cost of advertisement’. It is believed that manufacturers spend around 17% of their sale in trade promotions and advertisements which also leads to increase in the basic price of the product. INS solves this issue by integrating a large consumer base on a single platform and enabling manufactures to showcase their products to the consumers directly. This will allow manufacturers to reduce the cost of the product as they don’t have to spend heavily on such useless trade promotions and brand advertisements.

Manufacturers spend 550 billion dollars annually on such promotions and advertisement accentuating the overall cost of the product so this cost as mentioned above will be removed.

Decreasing ‘the food mile’ is another thing that INS will effectively participate in by increasing accessibility to local manufacturers and decreasing the cost eventually.

The wastage of grocery products due to unnecessary stocking of materials by the retailers will also stop. (https://ins.world/)

THE INS ECOSYSTEM REVIEW

INS ecosystem will employ ‘INS’ as their token for buying grocery online from this decentralized platform. This being a highly versatile platform will employ FIAT/ETH/BTC also as a means to buy products on their ecosystem but the rewards are only accessible when the consumers use the INS token. Also, when the consumer uses INS token they don’t have to pay the transactional fees and can save some extra money.

The orders will be placed by their website or the INS app through which all the products will be visible and showcased for sale (like any other online grocery market). They can also order through any derivation of the INS app specific for a particular manufacturer.

The product search on INS is very much simplified and uses a decentralized file storing system which can be quickly accessed and is highly efficient.

Another amazing feature of the INS ecosystem is rewards for the loyal customers. The INS environment allows manufacturers to award their loyal customers with INS tokens which are specific for their own brand purchases thus increasing their own sale and rewarding customers who do repeated business with the manufacturers. This is also possible due to ‘smart contacts’ and ‘blockchain’ technology.

Another feature which supports high consumer accountability is incentivizing feedbacks. Manufactures these days are highly concerned about their product’s ‘appeal’ to the consumers. By incentivizing feedbacks manufacturers will not have to pay heavily on customer surveys which are not even reliable.

INVESTMENT OPPURTUNITY and WHY to choose INS?

Targeting the world’s largest consumer market base INS is definitely no new random ICO with lucrative offers. The Investors involved in INS ecosystem are the ‘mail.ru’ group and people like ‘LEV KHASIS’ who are giants in their respective arenas and would never put their money on something that isn’t worth investing.

The 90% market of grocery is controlled by handful of retailers in maximum number of countries thus reflecting the growth potential of INS and how big an impact it can make by eliminating retailers.

The online grocery is market is growing exponentially and the INS ecosystem is ready to take over the market with such a simply and highly effective methodology.

Below is an image showing the Roadmap of INS ecosystem which looks pretty neat. The Targets made are easily achievable. In terms of risks in investment, there aren’t very many risks involved in the investment as the founders themselves have firsthand experience of the grocery industry. (https://ins.world/)

( https://ins.world/INS-ICO-Whitepaper.pdf)

**_In conclusion this new platform is worth trying as ‘7 of the top-20 global FMCG manufacturers’ are interesting in this new endeavor. The leading manufacturers are highly impressed by such a design which connects manufacturers with people who live on the end of the supply chain (consumers). Such an ecosystem is built to last and the exponential growth of its market is inevitable.

The token sale is going on currently on their website (https://ins.world/) and people who are wise enough to sense that this is going to be big are investing heavily_**

Official Website : https://ins.world/
Whitepaper : https://ins.world/INS-ICO-Whitepaper.pdf
Telegram : https://t.me/ins_ecosystem
Twitter : https://twitter.com/ins_ecosystem

Written by : https://twitter.com/ICO10xMessiah