Google Just Gave 2 Billion Chrome Users
A Good Reason To Switch.
Google is planning to restrict modern ad blocking Chrome extensions to enterprise users only, according to 9to5Google. This is despite a backlash to an announcement by Google in January proposing changes that will stop current ad blockers from working efficiently. And the software giant is not backing down: It says the only people that can use ad blockers following the change will be Google’s enterprise users. The proposal – dubbed Manifest V3 – will see a major transformation to Chrome extensions that includes a revamp of the permissions system. It will mean modern ad blockers such as uBlock Origin – which uses Chrome’s webRequest API to block ads before they’re downloaded – won’t work. This is because Manifest V3 sees Google halt the webRequest API’s ability to block a particular request before it’s loaded. People aren’t impressed. Many have complained about the move, which effectively takes control away from the user and creates an incentive to use other services instead.
9to5Google highlighted a single sentence buried in the text of Google’s response to the complaints, which clarified the changes: “Chrome is deprecating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API (though blocking will still be available to enterprise deployments).” In other words, paid enterprise-only users will still have the ability to block unwanted content. It probably means enterprise customers can develop in-house Chrome extensions, not for ad blocking use, 9to5Google says. For everyone else, the changes announced in January will remain the same.
It’s annoying to say the least, but the reason for these changes is obvious: Ads are at the heart of Google’s business model. “We are starting to see Google's conflict of interest arising,” Sean Wright, an independent security consultant told me. “Google relies on the revenue of advertising, so one can see why they would make such a move.”
credit to Kate O'Flaherty on Forbes..
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SWITCH TO BRAVE BROWSER: WHY?
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Brave Rewards is built on the Basic Attention Token (BAT), a new way to value attention, connecting users, content creators, and advertisers. When you join Brave Rewards, your browser will automatically start tallying (only on your device’s local storage) the attention you spend on sites you visit. Once a month, Brave Rewards will send the corresponding amount of BAT, divided up based on your attention, from your local browser-based wallet to the sites you’ve visited. You can remove sites you don’t want to support, and tip creators directly too. All of this is anonymous: nobody (not even us here at Brave) can see who supported which sites. We can only count up the total support for each site and send the BAT their way. Content creators can use our partner Uphold to convert the BAT they earn into a currency of their choosing. You can fund your wallet with a currency of your choice or earn tokens by viewing ads you’re in control of. Brave Rewards goes beyond anonymously supporting your favorite content creators. Private ads are enabled by default in Brave Rewards, providing the ability to earn Basic Attention Tokens (BAT) every time you view an ad. Ads are presented separately from your web content at a convenient time, and keep your personal details completely private and anonymous.
You can control the number of private ads you’d like to see, and earn 70% of the ad revenue that we receive from advertisers. In exchange for your attention, you’ll accumulate tokens as you browse. You can contribute these tokens to the sites you love — with more options coming later. Of course, you can also turn off private ads at any time in the Brave Rewards settings page if you no longer want to earn tokens by viewing them.
It’s always your choice to be part of Brave Rewards and help creators keep creating. The web is built by content creators. Most depend on an ad-based revenue stream which allows them to keep creating. Unfortunately, the current system is failing to deliver on that promise — the middlemen and platform operators capture most of today’s ad revenue, while creating malware distribution and ad fraud opportunities. Brave Rewards upends this broken system and provides a new way forward for creator support. Brave Rewards puts every aspect of this process under your control.
You’ve paid with your attention. You’ve earned your reward. Creators will always need your support to make amazing things. Soon enough, you’ll be able to directly withdraw the BAT you earn rather than using it to support the sites you love. To do this, you’ll need to create a wallet using a partner of ours. Over time, we’ll add more options to connect your own wallet to Brave Rewards. Stay tuned for details; we’ll be announcing developments as they come.
Leave us your comments on the section below why would not to switch to brave browser when you will earn cryptocurrency doing the same and protecting your privacy on the same time.
