Most parents have been there at some point or another. Your child’s favorite toy or stuffed animal – something they can’t be separated from – and while you’re scanning through online reviews, you discover that the toy is toxic. Suddenly the favorite toy has to be taken away!
The need for protection for our kids never been more intense than with the fast-growing market for babies and children. Huge numbers of items are regularly put onto online shopping networks and are then pumped by false reviews from paid advertisers. The reality of the product though, is that it will eventually be discovered to be toxic.
A good illustration of this is the “Sophie the Giraffe” toy. The toy was designed around toddlers who are teething, yet was found to have mould growing inside the toy. Despite these findings, the toy remained incredibly successful and the company manufacturing it maintained high sales. Using their vast resources, it would be very easy for the manufacturer to avoid scandal by paying for reviews.
Blockchain for change
Within the baby and childcare education and products market, a new Blockchain-based platform from a group of family-oriented entrepreneurs called FamilyPoints promises to provide real information for parents and kids by accessing the ‘crowd’. On the platform, parents, manufacturers, and educators have provided an opportunity for real honest reviews about products and services.
Additionally, as parents share reviews and use discounts on products through the trust platform, they receive rewards and can use those rewards on additional discounts and services. Products avoid the huge margins associated with the industry, but still maintain their high quality standards. Services on the platform include excellent educational content for parents and kids alike as well as consultations with parenting experts.
The digital ecosystem is designed to allow parents and educators to share wisdom and product reviews on the Blockchain ledger, which keeps everything immutable. With this trust-based approach, the platform is able to provide parents with real information that is untouchable by illegitimate data. In other words, data and product knowledge are really honest – something that is almost impossible to achieve on traditional product sites.
Experience pays
The group that has created the FamilyPoints platform is well educated in order to provide excellent information on child products and education. The experienced group has already created one of the most successful content for parental education on the internet called Babystep. Babystep has built the world’s largest video library of important and excellent parenting information with more than 1,150 videos in 8 different languages.
Further, Babystep has already won the G-Startup award, during China’s biggest startup competition, and has already launched the mobile video platform. The Babystep platform has already generated 15 million organic monthly views and has an established subscriber base of 1.5 million in 2017.
Welcome to the token sale
The success that Babystep has already generated shows that the FamilyPoints platform is in good hands. The company has already put in place the necessary backing to launch their token sale in order to crowdfund the creation of the platform and to generate the internal cryptocurrency that will be used on the platform by subscribers.
The token, called the FamilyPoints Tokens (FPT), will be generated in a one time token sale for subscribers. The tokens will be used for reviews, purchases, advertising and more within the ecosystem. The pre-sale will start on December 1, with the public sale following on December 10, and concluding on December 31. Early buyers will receive bonuses.
With the new platform in place, parents will have new and important information at their fingertips, and won’t need to disappoint their kids with falsely reviewed products ever again.