According to recent studies, nearly 30% of the world’s population is overweight or obese – that’s nearly 2.1 billion people. A study conducted by Mc Kinsey shows us that, by 2030. nearly half of the world’s population – 3.5 billion people – will be overweight or obese.
These are deadly numbers, as the World Health Organization (WHO) estimates that physical inactivity causes 5.3 million death a year worldwide, making it the number one cause of death. This makes physical inactivity an urgent problem, especially taking into account that its global economic impact is of about $2 trillion a year – nearly the same smoking, armed violence. and terrorism have.
Changing these numbers is hard. There’s no magic diet, no sketchy weight loss trick, and no thinning product that will make the problem go away. The only solution lies within ourselves: through a healthy lifestyle, topped off with a healthy dose of motivation, it’s possible reverse the trend.
Enter Florio, a blockchain-based platform that’s here to do just that: help people live a healthier life, by spreading a positive attitude around health, and by making the whole thing fun.
Florio Will Change the Way We See Healthy Lifestyles
To make things fun, Florio intends to use motivation to get people going. The best way to motivate people, according to researchers, is to get money on the line and incentivize competition.
As such, Florio’s health platform makes it possible to challenge, family, friends, and pretty much anybody to a competition in which the winner gets a monetary reward at the end. If the goal is to lose weight, for example, it can be shared with other people or kept to the individual, and specific challenges can be issued when motivation starts failing. Users are always in control, and decide the challenge’s duration, its goal, and how much money is at stake.
During challenges, Florio will give its users advice on staying motivated, achieving the goal, and more. Effectively, Florio’s app makes it all about challenging one another, while offering people support and helping them celebrate their successes with financial gains and a healthy lifestyle.
Florio will enter the market with the help of role models and the athlete community, that together will show Florio is an essential tool for those who want to live a healthy life. Florio already has the support of global sports brands, some of the top 100 most influential sports & wellness people, and even professional athletes. With this huge support, it’ll easily reach millions of people in little time.
Among those who already support it are Garret McNamara, a surfer with the world record for largest wave ever surfed, Rachelle Chase, one of the biggest fitness influencers, and Jessica Lauren, a fitness guru, model and athlete.
Florio’s Ecosystem
At the heart of Florio will be a cryptocurrency, the Florio token (FLR), which will be used to reward users for challenges. By using a cryptocurrency, the platform can guarantee it remains open, honest and transparent to everyone, effectively preventing corporations and governments from trying to corrupt its ultimate goal: to get the world to live a healthy lifestyle.
A potential use case for Florio would be a situation in which an individual – let’s say Alex – wants to challenge himself to, for example, go for a run, and needs some extra motivation. Alex could issue a public challenge, in which he invites his friends to join, and in which strangers can also join if they decide to do so. Alex would determine a set reward in FLR tokens – which he can earn for free for being one of the first to adopt Florio – for the challenge, and anyone joining in would add to it.
Using tracking algorithms and blockchain-based smart contracts, Florio ensures the reward payout is honored and the challenge is fairly executed – the winner takes the funds, and everyone went for a run and had a good time. In the end, everyone wins. Given its system, Florio’s potential use cases are nearly endless.
On November 18, Florio will launch an Initial Coin Offering (ICO) for the FLR token, in which the platform will attempt to raise a target of 5,000 ETH.
Users can also get their first FLR tokens when Florio’s preview app is released on iOS and Android next week, as stated above. 5 million tokens will be given away, so users are advised to keep an eye out for their website at Florio.io to claim their free tokens.
If you want to keep up with the project, you can also follow Florio on Facebook and Twitter. Users are advised to thoroughly read the project’s whitepaper.
This is a sponsored story.