read that article from one of the creator of Steem-Engine :
https://steempeak.com/steem-engine/@aggroed/steem-engine-powered-tribes-pricing-guide-for-creating-and-distributing-smart-contract-community-tokens-scot-through-steem

You will understand how they are creating value for their token ENG and so Steemit must do the same but instead of ENG, they must use STEEM