initiativeQ is viral as it gets on social media, free coins and affiliate links reach people from 20 different people sometimes multiple times a day, rumors are starting that it is some kind of a virus or that it is a scheme to collect data and email addresses for some publishers to buy.
founder is an ex startup executive and a member of the elite sigint unit 8200 of the IDF, that fact also led to a frenzy of speculation as to the role of this credentialed guy to such a mysterious and somewhat strange project.