Your website is generating leads, but most of them are shit. I hate to say it, but that's what happens with almost all businesses. I don't care if you're selling something for 10 dollars or a million dollars. Most the leads you generate are going to be crap.
In this article I'm going to teach you to qualify your leads. The last thing you want to be doing is wasting your time following up with leads that aren't worth it.
So, what you want to do is make sure you ask people all of the right questions. Most people are like, "Oh, I just want their name, phone number, and email address." If you just get that, how do you know if that lead is qualified? Why not ask them simple questions, such as, how can I help you? Or, fields that qualify them.
For example, in my business, we ask questions like, "What is your is your Why? Why do you want to start a home based business? What do you want to accomplish in the next 12 months?" We even ask them questions like, "When are looking to get started with a business?" If they say they're looking to get started in a year, that's not really a great lead. If they say they want to get started within the next month, that means they're hot and they're ready to move.
We even ask them questions about how much money can they invest.
I was talking with a buddy of mine, Ryan, who runs marketing at HubSpot. He was telling me how, in many cases, they ask people 15, 16, even 20 questions, or they have 20 fields within their forms to make sure that when someone submits a lead, they'll quickly know if it's qualified or if it's not qualified.
These are some simple ways you qualify your lead. And when you're doing this, don't optimize for lead volume. Optimize for quality. The last thing you want is tons of leads that are irrelevant and won't make you money.
It's better to have 10 qualified leads than it is to have 200 leads that are mainly all junk. You want the really good ones because those are the ones that can generate you revenue.
So, as a marketer, don't just optimize for lead collection, optimize for quality leads, and how many of these quality leads can you get.
You can read about about additional Income Strategies on my blog at LarryDJohnson.com
