ETH is killing itself. De-Fi is already unusable for small investors. One of the most important feature of crypto was always the ability to bank the unbanked. To held poor areas in Africa, Asia and South America to participate in world economy. ETH is no longer available for this purpose. Until this is fixed, mass adoption for ETH is impossible.

BNB is not decentralized. Organizations like SEC will not let it go too far on this road. Also people on crypto market don't enjoy centralized things.

Other competitors like Cordano and Dfinity have a better potential because of decentralization, low commissions, more program languages support and other things.

In any case, this is not a zero sum game. All solid projects will take their part of the market.