I think the point being made was just that: we haven't done enough to set HIVE apart from STEEM.
On the other hand, I do think that the "massively important" work done IS something we can use to leverage our image, the brand name, so to speak. If what you've got under the hood is greatness, why can't you market that?
Really, with everyone looking for the silver bullet, why not focus on what really sets us apart? It's the foundation that no-one else has!!!
(And they're still plugging away with that ...)
RE: What's going on?