People ignore the blockchain stuff because it's too complicated for the average person. To sign up on Twitter takes 30 seconds and an average IQ.

To sign up on Hive (as far as I'm aware) can take days or even weeks, plus there are all these offshoot sites which only make sense if you have been part of the blockchain for ages or you have someone meticulously explain it all to you. To the average user a site like PeakD simply doesn't make sense.

If I sign up for Twitter I don't go to another site in order to post on it. So I think that's the main sticking point. Also Hive is invisible on Google, I just tried typing in Hive and Hive login using a browser I never use, just to see what happens. Hive isn't even on the first page! Add to that that there's another blockchain company called Hive and you start to understand the utter confusion of the average non-crypto user.

Perhaps in the future someone will work out how to build a site that doesn't take too much cognitive load to join, because the points you make are all valid, it's just nobody is aware of crypto based social media.

Cg