Basic Attention Token, or BAT, is disrupting the online advertising industry. They recognize that an increasing amount of people do not want to be tracked by websites and are tired of intrusive and malicious ads. Advertisers are losing a ton of money to ad-blocking software, so BAT decided to create an ecosystem that makes everybody happy.
BAT is an online marketplace where advertisers and websites can exchange available openings, aiming to centralize a system that is splintered amongst all sorts of different affiliates, referral networks, and distribution channels, putting data in the hands of too many people. Their software measures when it is a good time to display an ad, based on a variety of real-time data from the browser. Ads are not placed in between content, disrupting the natural flow of reading.
The best part is that BAT will pay the viewer for their attention. Readers are compensated for their attention and participation, paid in BAT tokens.
The Basic Attention Token project was started in 2017 by the inventor of JavaScript and co-founder of Mozilla Firefox, Brendan Eich. It is backed by several big name venture capital firms, aside from the ICO where it sold 1 billion of its 1.5 billion total token supply. It is integrated into the Brave browser, which is a privacy-oriented, ad-blocking browser, but plans on expanding compatibility further to more systems and browsers in the near future.
Interesting Facts:
● Basic Attention Token is well-respected enough for Coinbase to announce BAT is one of the coins receiving consideration for a future listing (though no plans or promises have been made to list it yet).
● BAT has a very strong team of professionals, advisors, and investors. When a crashing crypto market threatens the very livelihoods of many altcoins, Basic Attention Token is a very safe bet to not disappear.
● 300 million tokens are being given away to new content creators on the Brave platform to pay for their ads to be seen by relevant followers. The goal of this is to increase user adoption to the Brave browser, by YouTubers and other content influencers.
● Over 10,400 YouTube creators and Twitch streamers have verified with Brave. These YouTube creators have over 180 million subscribers combined.
● Brave now has over 3 million monthly active users.
● Brave has also reached the Top 10 category in “free communication apps” for its Android browser in the Google Play Store in the United States as well 20 countries across Europe, Asia, and the Americas. This includes #8 in the U.S., #7 in Canada, #8 in France, #4 in Portugal, #6 in Spain, #5 in Ireland, as well as #3 in Indonesia, #7 in Singapore, #10 in South Korea, and #5 in Argentina.
● BAT is in the top 5 most used DApps on http://dappboard.com
Website: https://basicattentiontoken.org/
White Paper: https://basicattentiontoken.org/BasicAttentionTokenWhitePaper-4.pdf
Coinmarketcap: https://coinmarketcap.com/currencies/basic-attention-token/
Originally published at cryptofinance24.com
