A big part of this proposal is taking DECs out of circulation by giving it to the DAO, DECs received by the company is simply recirculated on the market from credit purchases and rentals. Of course, the company receives the funds which is great, but when funds are in the DAO the community reserves the flexibility to give it to the company if required, burn it, or use it for something else.

I'm not too sure of your second paragraph, but the goal of this proposal is to align incentives to provide better listing and buying services, in other words taking power away from cash back markets and giving more to markets that provide solid utility to the ecosystem.