If you are looking for a primer in SEO when it comes to do your Steemit.com blog, you are at the right place. I have been doing an SEO case study lately that forced me to revisit the "fundamentals". This series of posts is specifically targeted to people who wants to:
This post is NOT for people who:
I will assume that people who want to have an SEO optimized blog will open an account from scratch to go after highly valued keywords. If you are brand new and wonder what I mean by creating multiple streams of income via steemit, read this article.
It may seem that what I am writing below is not about backlinks or fancy strategies to increase page authority and therefore isn't related to SEO. That would be a mistake. If you overlook these steps you are building your blog on a foundation of sand. You want the foundations of your blog to be rock solid so that your efforts yield maximum results in the future...right?.
Before a single word is written on your blog, you have to decide what your blog will be about. You have to decide what will be your niche. Why? Because people search the Internet for one reason: to solve a problem.
That problem may be to find find friends, have fun, or it may be to answer a question. It could be anything. But when readers are looking to solve a problem and your blog is nothing but ramblings on unrelated topics, how is your blog going to solve their problem?
Also, we want to be able to connect your posts to each other in a coherent manner so that the search engine KNOWS that your blog is there to solve someone's problem.
There are two part to knowing your niche.
In order for people to care or read your article, they must know that you are speaking to them in the language they understand. If you do this, people will read your article all the way through and consult other parts of your blog.
If you chose your niche right, you chose something you are passionate about and/or know inside and out. This part shouldn't be tough. If you chose something you know nothing about, consider going after another niche because you will have a much harder time at writing. Don't make your work harder than it needs to be.
Keyword research will help you pull out all the major keywords of your niche. Go to google keyword planner and start looking for what people are looking for in your niche.
Use a note taking app such as Evernote to compile what you find.
Now that you know what you are blogging about, that you know the lingo and the main keywords people are looking for, you have to define how you are going to plan your work.
Your content has to be relevant in a context. Your blog may cover multiple topics around a major topic. For example, in my casestudy, I write about a little fishing town called Ucluelet.
Here are some major topics related to my niche:
1- Things to do in Ucluelet
2- Ucluelet Real Estate
3- Ucluelet Accommodations
They are in some way related to each other but most of the time, when I write I will be doing internal links to related articles within a certain "silo". Here is a brief sketch to illustrate the point:
The content go much deeper than that but it is just there to illustrate a point. You have to think about your blog in an holistic matter about how each piece of content relate to each other.
There is much more I will be covering about internal links in part 2, but this is good enough to get to work and start planning your SEO machine.
Steem On Steemians!
